The Elements of Effective Brochure Design9900537

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It's possible to think that a physical brochure isn't necessary anymore in this digital era, but guess again. A professionally designed and printed brochure could be a vital lead-nurturing tool. Whenever you meet someone face-to-face the very first time, whether it be at an event, trade show or an initial sales meeting, you're taking the time to learn about each other's businesses. What happens once you leave? A well-executed capabilities brochure will remind your prospect from the services you are offering and, most significantly, what sets you aside from the competition.

In an initial contact, a tri-fold brochure design may be more effective than some other marketing asset as it's immediate. Your prospect won't necessarily take time to visit your website after a primary meeting. Because the brochure is correct in front of them, it'll often intrigue these to learn more about your firm and then visit your website.


An expertly designed print brochure is very important for smaller businesses. It builds credibility by conveying important messages in regards to the value of your merchandise. It helps to construct your brand, and positions you being a legitimate business within the minds of prospects and customers.

To connect with readers, every brochure needs three essential design elements:

Attention-grabbing cover. Odds are your prospects have very short attention spans. In case your brochure cover doesn't immediately catch their eye and pique their interest, they don't open and read the rest of the brochure. To get the attention of your target audience, combine a visually appealing design with an attention-grabbing headline that addresses a powerful benefit for your customers. Compelling content. You care much more about your business than your prospects do; they aren't interested in reveal history of your company. Instead, they want to know how your merchandise can help them save time, lower costs, get more sales, or run their business more efficiently. Focus your articles on the problems and challenges your visitors face and just how you solve them much better than your competitors. Use graphs, charts or images to aid support your posts, and convey your message faster. Powerful call to action. The primary purpose of a brochure would be to move individuals to the next phase from the sales cycle. Would you like them to visit your web site? Grab the phone and call for a free estimate? Contact you via email to obtain a downloadable white paper? A great call to action tells your readers exactly what you would like them to do. Additionally, it stands out from your rest of the copy to ensure that readers can't miss it. From the visual standpoint, a brochure needs to appeal to your unique audience. As an example, if you serve a far more conservative market, edgy or trendy design elements might look clever to you, but they don't reflect the mindset of one's readers.

Simultaneously, consider the image you want to project as a business. Most B2B firms use a matte finish on their own brochures as it looks more distinguished and professional. Retail companies often use glossy finishes, because they make product pictures and images stand out more.

Your layout and design of inside pages should deal with the content. Use benefit-driven headers and sub-headers to catch the reader's eye. Include a lot of white space to really make the brochure easily readable.

Make sure the brochure's visual elements - color, imagery, font, logo, etc. - align with and support your brand. Consistency of name image is a key ingredient in earning your prospect's trust.