The Elements of Effective Brochure Design1850027
You can think that a physical brochure isn't necessary anymore within this digital era, but guess again. A professionally designed and printed brochure could be a vital lead-nurturing tool. When you meet someone face-to-face the first time, whether it be in an event, trade event or an initial sales meeting, you take the time to learn about each other's businesses. What happens after you leave? A well-executed capabilities brochure reminds your prospect of the services you offer and, most significantly, what sets you aside from the competition.
Within an initial contact, a bi-fold brochure design could be more effective than every other marketing asset since it is immediate. Your prospect won't necessarily take time to visit your website after a preliminary meeting. Considering that the brochure is right in front of them, it will often intrigue these phones learn more about your firm and then visit your website.
An expertly designed print brochure is particularly important for small enterprises. It builds credibility by conveying important messages concerning the value of your merchandise. It helps to construct your brand, and positions you like a legitimate business in the minds of prospects and customers.
For connecting with readers, every brochure needs three essential elements of design:
Attention-grabbing cover. Likelihood is your prospects have very short attention spans. If the brochure cover doesn't immediately catch their eye and pique their interest, they will not open and study the rest of the brochure. To find the attention of your target audience, combine a visually appealing design with an attention-grabbing headline that addresses a strong benefit for the customers. Compelling content. You care much more about your business than your prospects do; they aren't interested in reveal history of your small business. Instead, they wish to know how your merchandise can help them saving time, lower costs, get more sales, or run their business more efficiently. Focus your content on the problems and challenges your clients face and just how you solve them better than your competitors. Use graphs, charts or images to aid support your posts, and convey your message faster. Powerful call to action. The primary reason for a brochure is to move people to the next phase with the sales cycle. Do you want them to go to your web site? Grab the phone and demand a free estimate? Contact you via email to receive a downloadable white paper? An excellent call to action tells the future prospect exactly what you would like them to do. In addition, it stands out from the rest of the copy in order that readers can't miss it. From the visual standpoint, a brochure has to appeal to your specific audience. For example, if you serve an even more conservative market, edgy or trendy elements of design might look clever to you, but they don't reflect the mindset of one's readers.
At the same time, consider the image you want to project like a business. Most B2B firms use a matte finish on their brochures since it looks more distinguished and professional. Retail companies often use glossy finishes, as they make product pictures and pictures stand out more.
Your layout and design of inside pages should work well with the content. Use benefit-driven headers and sub-headers capture the reader's eye. Include plenty of white space to make the brochure easily readable.
Make sure the brochure's visual elements - color, imagery, font, logo, etc. - align with and support your brand. Consistency of brand image is really a key ingredient in earning your prospect's trust.