After the incorporation of the institutional rights sports betting games are showing one after another
According to related industries on the 29th, sports betting genre games are being released one after another this month. This is because the law was revised earlier this year to manage sports betting games the same as web board games. After this month, related games appear one after another.
Among major companies, NHN is showing the fastest. On the 11th, NHN Bigfoot, a development subsidiary of NHN, released'Hangame Prediction'. NHN Bigfoot's'Hangame Prediction' includes more than 50 sports betting items in addition to popular sports such as soccer, baseball, and basketball.
On the 19th, Jampot launched the “Wonjoy Spo” service. On the same day, LC launched'Spot 365'. Sports betting games are being launched one after another this month. This trend is expected to continue in the future.
Mgame announced that it will introduce a simulation game'one play' that predicts sports competition within the year when it announced its earnings in the third quarter. In June, Neptune announced that it will enter the related market by announcing a joint service contract for sports betting games with Naboo Studios. In addition to this, it is known that various companies are considering entering the sports betting game market.
Earlier, some raised concerns about promoting speculation about the incorporation of sports betting games into the system. However, since then, sports betting games have shown a quiet appearance without any other issues. Each game company also seems to focus on early game service without special promotion marketing.
In response to this, some predicted that the game industry will continue to grow in sales through entry into new markets, but evaluated that it is showing a relatively quiet appearance. In the market, unlike web board games with clear regulations, sports betting games are in the early stages of the market, so it was analyzed that each company is watching the situation. This is because each company's business direction could change significantly if new regulations are established in the future.
Although the genre has officially entered the institutional sphere, it seems that the negative view is still dominant. In addition, from the standpoint of each company, it is viewed as an important time to build a sense of trust rather than active promotion marketing or maximizing profitability.
NHN has also published content in this context. At the time of the 3Q results announcement, the company is focusing on reliable services based on its long-standing web board game know-how. In addition, as there is no clear regulatory line in the genre, he announced that he will monitor the future trends and control the breathing of strengthening services.
The industry attaches great significance to the fact that the sports betting genre has become more popular. In addition, it is predicted that the game market for adults will be gradually activated as appropriate regulations and legitimate businesses are implemented to prevent speculation. The activation of the market is expected to become a new source of sales for each company.
An industry official said, “The domestic game market is particularly sensitive to the speculative sector after the sea story incident.” Each company also strictly complies with the relevant regulations.”
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